I have made a few decisions on my focus for brand identity for Jack and my project surrounding the production of a digipak and video for his new music. I believe it is also worth noting how I can refer to Jack's work on either notrightrecords or bandcamp for help with working off of his previous works. Moving on, the decisions I've already come to are as follows:
Inspiration
I've decided to focus on Ty Segall's style mainly for Jack as Ty Segall is also a solo psychedelic artist, and a favourite of Jack's. I've decided to include some aspects of his Dada art style and animations in my work on the project, as well as hand-draw some designs and fonts.
Additionally, I will need to analyse some of his videos in further detail - particularly when focusing on the animation side of my project. These videos will also offer me better insight into the style I aim to replicate to an extent.
I also intend to analyse some more psychedelic artists, such as King Gizzard and the Lizard Wizard, Tame Impala, the Dandy Warhols and Django Django.
Merchandise and Logo
I've decided to create a circular logo for Jack's solo band name 'Elsewhere Head', drawing inspiration from the Who, the Neighbourhood Watch, a YouTuber called Northlander and an artist called Dave Giles; stylistically it will likely include a stamp version of Jack's most definable identity features such as his distinct hair and glasses, taking inspiration from artists like Elvis Costello and Buddy Holly who used glasses to distinguish themselves. This decision is made as I believe it'll be stylistically well received but also a circular design would easily fit onto a badge for merchandise. Badges being usable on most attire and even bags, to further advertise the brand of Elsewhere Head.
Furthermore, T-shirts seem to be a universally viable option for merchandise as a range of artists sell shirts: Ty Segall, Iron Maiden and the Ramones being some that I looked at. I will likely include the logo or some album covers (previously made and the new one for this project) on the shirts.
Plus, I noted how Iron Maiden and the Ramones have become mainstream clothing options that are warn by people who aren't even fans of the music, as a result I wished to tap into this idea and perhaps include some merchandise specifically targeted at the mainstream youth - printing onto sweatshirts, tapered jogging bottoms and perhaps even hats.
Costume
Most psychedelic artists dress rather unassuming in casual clothes, therefore I would have no problem in allowing Jack to wear whatever he wanted. However, I would like to note that he does own Pretty Green clothes which typically feature a paisley design - conforming to psychedelic imagery - so it'd be an option for his costume in the material being used, certainly. Additionally, Pretty Green is run by Liam Gallagher from Oasis, who Jack has claimed have been an influence on his music and him as an artist.
Target Audience
Jack will likely be adhering to a demographic of the same age, specifically teens and young adults. There's been a notable resurgence of youths who are interested in indie culture, which has had a notable throwback to older genres and subcultures. Many young people, at least who I've interacted with and generally seen, have adopted a liking for old rock and psychedelic music and fashion - often wearing 90s clothes or leather and denim.
Additionally, many youths like trance music which some believe is linked to a branch in psychedelic music - with some similarities in rave culture's drug use being enhanced by music or vibrant colours and UV-esque designs or clothing. The vibrant colours I use will likely attract this younger demographic.
However, in focusing on Jack's musical ability I can perhaps tap into the nostalgia of older psychedelia fans, similar to how many older fans of rock have mixed with younger fans of the Strypes. The Strypes are a similar age to Jack and so their musical prowess is played in the promotional material to attract fans to the concept of 'revival of real rock'.
Palette
Palette is exceptionally important in brand identity and I believe that focusing on vibrant primary colours is the way forward. Additionally, vibrant and contrasting colours play a large role in Pop Art which has inspired much of psychedelic art, as I found in my research.
I will particularly use blue, linking to the sky imagery due to the project being 'Under the Weird Sky'; another set of colours I like and aim to use are pink and green as I feel they stand out the most, drawing inspiration mainly from an Instagram artist I found called Jack B Coulter - who has synesthesia).
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