Target Audience - Brand Identity

Given that Jack's main audience currently is an assortment of friends and acquaintances, it would make sense to target young people around the same age. The Strypes are around the same age as Jack and have impressed a demographic of the same age by their sheer talent, their older fans are seem impressed too but also buy the music for a degree of nostalgia as supported by many YouTube comments preaching of the band as "bringing back real rock music".

I believe that since Jack has many friends of the same age - teenagers from 16 to 18 - a teen or young adult demographic is logical; many young people have begun to enjoy psychedelia given a sub-culture resurgence of rock music, especially from indie groups. Additionally, some sources argue that the gradual increase of electronic effects and sounds within psychedelic songs, along with heavy drug use and colourful light-up clothes, has greatly led to the creation of rave music and its culture. There is especially a growth in the psychedelic trance sub-genre to highlight this trend. Whilst Jack doesn't produce music of such a genre, I believe that interest in the rave community from young people clearly shows an interest into psychedelic culture. Pop artists such as Miley Cyrus have also begun to foray into psychedelic music, as noted by her production of the Floyd Song (below) which many online argue adheres to psychedelic conventions - likely through the trance movement previously mentioned. Within this, it is clear that psychedelia is making some return to the social consciousness - especially within the younger demographic i.e. teens and young adults.




It is important to note how, similarly within the Strypes' alleged 'revival of real rock' interesting an older demographic who were fans of the genre during its conception, an older demographic would likely be interested in Jack's music too. Through his inspiration with older artists, it's clear that Jack has taken on some degree of 'older sound' with his music; I will likely have to focus on Jack's ability as a musician - as previously stated - in order to draw in older psychedelia fans.