Monday, 7 November 2016

Elsewhere Head - Brand Identity

Jack revealed to me that he would like to produce his new album under the name 'Elsewhere Head', as can be seen by his inclusion of the name on his BandCamp. This came about during a conversation in which I tried to clarify whether or not he wanted to keep it as a solo project or produce the work with a band - something which would dictate a lot of my work as I'd have to focus heavily on how to present a band but also it'd be harder to organise more than one person.

I was potentially thinking of working on some of Ty Segall's stuff as he is a solo psychedelic artist. Ty Segall also has some stop motion animation within some of his videos which I could use for inspiration, namely Manipulator which uses photographs (like my Psychedelic Head work) in order to create the motion with some background changes that go along with the beat. I particularly find this image to be striking in how the opening head clearly links to psychedelia, this is something I could potentially work with for Jack's album cover.


It is important to note the abstract and otherwise unrelated use of imagery, the background images are quite random but there seems to be a degree of cohesion in how the images are relatively evenly distributed and (as seen above) the video includes some kaleidoscopic imagery. The images also come into the video on the beat which could be an effective way of editing to the beat.



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