Jack's costume in videos and promotional material should reflect the psychedelic genre and conventions he wishes to adhere to. With this in mind, it is important to note how Ty Segall, Thee Oh Sees, Pink Floyd and Django Django (all psychedelic bands) dress rather unassuming with casual shirts and jeans.
With this in mind, Jack wore a shirt with a detailed pattern in the Summer Nites video I made for him; I am aware that he also owns some Pretty Green clothing. Pretty Green is a brand created by Liam Gallagher, from Oasis, and is one of Jack's inspirations - making inclusion of the brand logical in Jack's image. While Gallagher isn't necessarily a psychedelic artist and the name of the brand comes from a song by the Jam (who also aren't psychedelic), his clothing brand and some of the products are quite paisley.
Interestingly, they too use a circular logo design for the clothing which merely reaffirms my belief in creating a circular logo for Jack as an artist. Moving on, the intricate patterns showcased in the images shows how they fit within psychedelia as it usually contains kaleidoscopic or intricate patterns and imagery.
I am aware that I am treating my approach to this product as if Jack is a real client however, as this project is for educational purposes, I do not need to seek out permission or necessarily a sponsorship for the use of Pretty Green. Additionally, Jack might feel more comfortable in casual clothes and therefore we may just shoot with Jack in more 'normal' clothes just like the previously mentioned psychedelic artists.
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