Ad - Final Design

This is my final magazine ad, with all the necessary improvements mentioned previously. I rearranged the text layout as to ensure the text was clearly displayed; the lyrics are separated from the review section and the word "album" was corrected. A noticeable difference is definitely the inclusion of the title song's lyrics however I have stated that this was done as a means of subverting the conventions of magazine ads as to make this ad unique - the lyrics being included to also perhaps generate some interest into the album's release as it essentially acts as a 'taster', even having clear links to the video in providing the lyrics.

Another clear change in the design was the inclusion of the white space along the left side of the page. This was introduced due to the fact that I wanted to include the title used in the music video - as to clearly associate the two products but also in order to catch the attention of any readers due to the abstract and vibrant text. Within this white area I was able to better include the picture of the album cover; through this separation between the cover and the text, it is able to stand out more and clearly advertise the album depicted. I suppose that in some ways this white breach of the border looks like a torn page, and could therefore represent my client's disdain for conventions of the industry in literally breaking the mold. However, I see it as more of a continuation of the sky imagery since the design's waviness was used to emulate that of drawn clouds; I would have included some faced clouds (in the background) from some of the footage I had but this might have made the text harder to read and taken focus away from the assets - the blocked colour for the background making the images 'pop out' more.

Along the bottom, I have also included a small black banner with the appropriate information: advertising the release on iTunes, Bandcamp and the availability of the physical copies at HMV. I have also included the brand logo at the bottom as to clearly show that the ad is the property of the Elsewhere Head brand; the logo's usage here also helps to connect the products to one another and better associate them with the artist.

Overall, I would say this album cover is successful and effective at providing the necessary information typical of magazine ad conventions. However, the challenging of convention by including the lyrics is still an acceptable choice in my opinion - since psychedelia is inherently subversive of most promotional media.