Friday, 24 February 2017

Logo and Inclusion in My Video

I've developed a logo for Jack using one of the heads I cut out in Photoshop and saved as a PNG. I created a few circular logo designs which mainly include his head and some varying features. I think that I could include the logo at the start of the final video and perhaps even as a watermark in the bottom right corner in the "black lines". Many YouTube videos seem to include watermarks on their videos, one such example is Vevo's watermark on those it has signed..




First design:

This first design is rather simple and essentially includes Jack's head with some basic sans-seriff font. While it isn't traditionally psychedelic in its lack of patterns and colour, I believe it is a more professional brand logo which can feature in many products. It is simple and to the point, the text is easily read and I think it is my favourite one. The stars included on the side almost act like the converse stars but they're main function is to break up the text around the outside.

I would like to note that the logo includes a white outline around the head to help make it pop out and accentuate the head. The eyes are also coloured out in a very anime style but for no reason other than to fit with the very blocked and low detail design. Jack's beard is the most detailed part of the logo perhaps, this ultimately was because I wanted his silhouette to be very distinguishable with his hair, glasses and beard.

 I did run these by Jack and he agreed that this was the better option, nonetheless I will still include the other designs below.


Second design:

The design idea for this one came from more punk styled art such as that of Green Day, with the Xs acting as the tape that usually features in their artwork. I used it to mainly add some depth and detail to the overall logo. There is possibly some wider message to glean from it such as a comment about music corporations censoring indie artists or at least ensuring they don't achieve success without becoming corporate lapdogs - a message seen within Jack's Shit Music EP. However, I don't see any real reason to forward such a message, it is not one that Jack stands by entirely and it isn't integral to his image as an artist.

Another point to make is the change in the text, I made the letters along the top wonky in order to reflect Jack's individuality and breaking from the mold. The same can be said about including the "Head" in the eyes, however this does leave the bottom rather blank which I feel would not be right.


Third and Fourth designs:

These two designs are similar enough to analyse together, essentially I included some spirals within the glasses but in one design I made one eye red and one eye blue - these colour choices mainly being reminiscent of traditional 3D glasses. I suppose there is some 'alternate perspective' offered by the glasses that could be represented in the logo however I don't think there is any need for the designs at all, the white glasses in the first design help to reinforce Jack's silhouette in an effort to make it more iconic.





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