It is important to edit to the beat in order for the video to be appealing to watch, it might be off-putting for the audience if the video doesn't match up with the beat of the music. Additionally, as I wish to focus on Jack's music it'd make sense to edit in a way that highlights his music through the beat.
I believe I could include mini-montages within some of my videos, in fact I was considering making a video for Jack's Summer Nites song - a summer montage would be perfect and quite easy to film, not relying on continuity too much.
If I were you, I would link to Niamh's channel and discuss in a little more detail the importance of editing within music videos, ideally with some explicit examples.
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